In any organization, progress depends on creativity and innovation at different departments and levels. But until creative knowledge and ideas are applied, they will not create real value or wealth for its beneficiaries. Thus, innovation process – implementing ideas and applying technologies in the form of products or services- is of utmost importance for organizations and individuals. Nowadays, a significant part of the strategy and policies of technology-oriented companies is focused on creating innovation, especially performing the design process correctly and effectively and developing new products and services.
Product development is a broad and comprehensive process that includes various stages from idea formation to development and marketing of newly produced products or services. But a regular and structured method is needed to achieve a new product or service. Some companies have a specialized team to carry out R&D processes on products, while smaller companies may outsource these processes to other organizations due to a lack of experts.
The product development process can be accompanied by modification, improvement in existing products and processes, or the creation and innovation of new products and processes. Some of the most important services that can be provided in this process includes: providing formulations, industrial problems solving, R & D, and providing and compiling technical know-how.